Schbang logoCase study · Creator Apps

Schbang

Streamlining employee brand and SBU allocation with Zoho Creator

7Working days to deliver
300+Brands Schbang serves
AutoSync to Zoho People
Schbang case study
01

About the customer

Schbang is a Mumbai-headquartered creative, media, and technology transformation company serving 300+ brands across India and the UK.

As Schbang's brand portfolio and Strategic Business Unit (SBU) structure expanded, tracking employee allocations across brands and SBUs each month became increasingly difficult without a structured system. Keeping these allocations accurately reflected in Zoho People also required recurring manual updates.

Schbang partnered with Zauber Technologies to build a focused Zoho Creator solution that enables monthly employee self-service allocation and automatic synchronisation with Zoho People.

02

The challenge

Schbang's brand and SBU allocation data lacked a structured, centralised system, while a full-scale Master Data Management (MDM) implementation would take longer than the business could accommodate.

01Fragmented Allocation Data

Brand and SBU allocations were not centrally maintained in a structured, searchable format.

02Manual Monthly Updates

Employee allocations had to be reconciled and updated manually in Zoho People every month.

03No Employee Self-Service

Employees lacked a dedicated interface to declare their own monthly brand and SBU allocations.

04Tight Delivery Timeline

A full MDM build was estimated to require 15 days, while Schbang needed the core allocation and Zoho People synchronisation capabilities live within one week.

03

The solution

Zauber delivered a fast-track Zoho Creator implementation in 7 working days, focusing on the core Brand Master, Employee Master, monthly self-service allocation interface, and automatic Zoho People synchronisation.

Brand & SBU Master
Centralised Brand Master

A single form captures each brand's Schbang ID, brand name, billing name, and engagement scope.

SBU Allocation Subform

Linked records track each brand's SBU, allocation percentage, start and end dates, and active status.

Employee Master & Self-Service Allocation
Monthly Self-Service Interface

Employees can log in and declare their brand and SBU allocations for the month, including multiple allocation entries where required.

Built-In Validation

A live running-total indicator prevents submissions exceeding 100%, allows allocations below 100% with a warning for part-month joiners or leave, and flags duplicate brand/SBU entries.

Zoho People Synchronisation
Automatic Sync on Submission

Each employee-submitted allocation automatically updates the corresponding employee record in Zoho People's Employee Master, without requiring a separate approval step.

Audit Trail

Monthly self-declared allocations are logged to maintain a traceable history of employee assignments.

Fast-Track Delivery
Seven-Working-Day Rollout

Schema finalisation, Employee Master setup, self-service interface development, validation logic, user acceptance testing (UAT), and handover were completed within a 7-working-day delivery plan, providing a faster alternative to the estimated 15-day full MDM build.

04

The results

Designed outcomes

The solution was scoped and delivered as a fast-track engagement. The outcomes below reflect the operational improvements the implementation is designed to support as Schbang adopts monthly self-service allocation.

Faster Time to Value

Core allocation and Zoho People synchronisation capabilities were delivered in 7 working days, compared with the estimated 15 days required for a full MDM build.

Improved Self-Service Efficiency

Employees can declare their own monthly brand and SBU allocations, reducing the need for manual reconciliation.

More Accurate Zoho People Records

Automatic synchronisation keeps employee brand and SBU allocations updated without recurring manual entry.

Audit-Ready Allocation History

A running record of monthly employee declarations supports traceability, workforce reporting, and compliance needs.

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